“36% of US online adults believe that retailers should offer them more personalized experiences.” (Forrester)
Customers know what they want. But may not call it what you do. Head/tail analysis automates synonym detection, understands their intention, and corrects the query.
“85% of employees are not engaged or actively disengaged at work.” (Gallup)
Within an organization, nomenclature can change. Head/Tail Analysis automates synonym detection and corrects the query so users find what they need, stay engaged, and take action.