Consumers are emerging from beneath the covers into the new normal. It’s crucial for the travel and hospitality industry to capture the opportunity to increase revenue and secure customer loyalty. Fierce competition and the complexity of online travel planning have driven travel companies to focus on differentiating the ecommerce experience and reducing cart abandonment rate. McKinsey reported that 75% of US consumers tried a different store, website, or brand during the pandemic. How do travel executives deliver online experiences that gain and retain loyal customers?
Travel and hospitality brands need to create a personalized, customer-centric travel agent experience online. These sites should recommend destinations and packages that align with the customer’s preferences – and their upcoming trip. To achieve this, you need a strategy for connecting every step of the journey, from planning , researching what to do, and getting the most out of the trip. At Lucidworks, we bring ecommerce solutions that help travel and hospitality leaders increase conversions and improve ROI with customized experiences.