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Nordstrom Rack | HauteLook wins 2019 Connector Awards!

[Pankaj] Andhale’s team powers search on NordstromRack.com and Hautelook.com with Fusion–using tools such as synonyms, stop words and signals to boost relevancy of results. Andhale and his team share search engine results with merchandising teams to create a feedback loop to update its algorithms. They also plug their custom algorithms into Fusion. The approach seems to have worked; the retailer doubled its conversion rate after implementing Fusion. Keep reading on our blog…