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The rise of big data solved the problems of scaling and storing, and search evolved right alongside to become the best way for companies to make sense of the massive amounts of information they have. But the build-and-launch days of search apps are done. Now your end users and customers require much more advanced search to quickly find better answers.

There is (of course) a shiny new name for this: “cognitive search.”

Cognitive search means applications with smarter search functionality that “gets” the context of the data, and “gets” you.