Analyst Reports, Commerce, Customer Service

How to Use AI to Create the Customer Experience of the Future

Elevate AI initiatives to optimize and enhance the customer experience.

Organizations are getting past the hype of “we need an AI!” to focus directly on solutions to their top business objectives. By mapping and analyzing your current customer journeys and life cycles you can consider how AI can be used to improve that journey and benefit the business. Teams supporting customer experiences need to ensure that their applications are part of a bigger cross-functional, cross-departmental effort to improve CX and have executive buy-in. You will learn:

  • Examples and techniques to use AI to deepen your understanding and better serve your customers.
  • Established and emerging technologies to look out for as you plan your AI initiatives.
  • A three-part “sense, think, do” framework for evaluating conversational platforms.

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