Learn how to adjust to permanent changes in consumer buying behavior.
According to Gartner, “COVID-19 triggered an urgent requirement for organizations — causing them to move deeper into digital channels and use digital technologies to increase revenue and engage customers.” Both B2C and B2B buying behaviors have undergone a monumental shift. Despite an eventual return to normalcy, COVID-19 has accelerated permanent changes in how buyers interact with brands. The desire for anytime, anywhere gratification has driven a convergence in physical and digital experiences. Experience commerce, contactless payments and visual configuration of 2D and 3D product representations that do not require an in-store visit, are but a few of the changes accelerated by COVID-19.
We believe you’ll learn:
- How businesses are increasing their digital investments despite revenue shocks caused by COVID-19
- Why enterprise marketplaces alleviate risks associated with disruption and provide new revenue stream opportunities for participants
- How unified commerce offers consistent and personalized experience across channels throughout the customer journey
10 Things COVID-19 Will Change in Digital Commerce, Gartner, August 28 2020, Sandy Shen, Mike Lowndes, Penny Gillespie, Jason Daigler, Mark Lewis, Dayna Ford. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document.