Retail CIOs are preparing for a once-in-a-lifetime digital transformation. It requires enormous amounts of relevant data, complex analytic models and AI-powered automation. This Gartner® report outlines how to successfully shift the merchandising focus from products to customers in order to future-proof the business.
According to the report, “By 2025, the top 10 retailers globally will leverage AI to facilitate prescriptive product recommendations, transactions and forward deployment of inventory for immediate delivery to consumers.”
Retailers that quickly implement merchandising augmented by machine learning will survive this transition to customer centric merchandising.
Customers are the primary focus of this once-in-a-lifetime transformation. However, most retailers are still putting product first. Download the report to learn more about:
- How and why customers drive the merchandising process
- Which machine learning technologies support merchandisers in this shift
- What KPI’s retailers should track in the transition away from product-first merchandising
Gartner, Retail Merchandising Propels Toward a Once-in-a-Lifetime Transformation, 1 March 2022, By Robert Hetu. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.