Peter built his first ecommerce website in 1995 – selling a GRE preparation program he and a friend wrote as they studied for the test. It only sold about a dozen copies for $30 apiece, but it was a start. Since then, Peter has worked on every ecommerce business model, in every category, and every size company. In 2010, he co-founded, and acted as President and Head of Sales for Cirrus10, a Web Content Management and Ecommerce Technology consultancy that achieved 100% referenceability across more than 150 customers in North America and Europe. In 2019, Lucidworks acquired Cirrus10 and Peter became Lucidworks’ first General Manager of a business vertical. Peter holds Bachelors degrees in History and English from Emory University and lives in Seattle.