The industrial absorbent industry often doesn’t use the same keywords in product descriptions that customers use to describe the products they’re looking for. This left customers with zero search results and empty carts, and New Pig missing out on potential revenue.
With Fusion’s machine learning algorithms, New Pig can identify search terms that aren’t resulting in add-to-carts. Query pipelines, set up to curate search results for these problem queries, will improve search results and, ultimately, the customer experience.
By capturing search requests, clicks on products, add-to-carts, and conversions, New Pig can view a user’s session from end to end, allowing it to determine what clicks are selling products and how to adjust search results to continually improve conversions.