The author believes that in 2013, search marketers can seize their opportunity as the channel closest to consumer centered marketing.
1. The Majority of Consumer Purchasing Decisions Will Involve a Mobile Device
2. Mobile Experiences Will be Reinvented With Mobile Specific Technologies & Optimizations
3. Web Analytics Will Move From Page Orientation to Customer Orientation
4. Publicly Available Data Will Grow Dramatically
5. Social Won’t Displace Search in Channel Importance
6. The Beginning of the End for Last-Click Attribution