For Internet companies, marketing campaigns play an important role in acquiring new customers, retaining and engaging existing customers, and promoting new products.
During this Lucene/Solr Revolution session, Hien Luu and Rajasekaran Rangaswamy from LinkedIn will demonstrate how Lucene powers the LinkedIn segmentation and targeting platform, and how this platform helps marketing teams to easily and quickly create member segments based on member attributes using nested predicate expressions ranging from simple to complex. Once segments are created, then those qualified members are targeted with marketing campaigns.
Lucene is a key piece of technology in this platform. This session will cover how they leverage Hadoop to efficiently build Lucene indexes for a large and growing member attribute data set of 225 million members, and how Lucene is used to create segments based on complex nested predicate expressions. This presentation will also share some of the lessons they learned and challenges they encountered using Lucene to search over large data sets.
This intermediate level session will take place from 11:05-11:50 on Wednesday, November 6. Click here for more details.
About the Speakers:
Hien Luu is a senior member of the Data Services Platform team at LinkedIn and he is the technical lead of the LinkedIn Member Segmentation platform. He enjoys teaching and is currently an instructor of the Hadoop: Big Data Processing course at UCSC Silicon Valley Extension school. He has given presentations at various conferences and user groups like JavaOne, Silicon Valley CodeCamp, and SVForm Software & Architecture user group. He loves working with big data technologies and recently became a contributor of the Apache Pig project.
Rajasekaran Rangaswamy is a Staff Engineer at LinkedIn. He is involved in a number of projects involving big data technologies like Hadoop, Hive, and Pig. His areas of expertise include Ad Operations, Data Warehousing, Search Optimization, and Search as a Service. He first got involved with Lucene when he built a prototype for the Member Segmentation project back in 2010.
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Lucene/Solr Revolution is presented by Lucidworks, the commercial entity for Apache Lucene/Solr open source search — the future of search technology.