All too often, we see enterprise software providers make the mistake of  focusing on the market, a faceless and intangible entity, rather than on individual users. As Matt Asay observes in his recent GigaOm post, Apple Doesnt Target Markets. It Targets People, companies should take a cue from Apple, “[Apple] targets people. It focuses on users. And Apple lets them decide how and where theyll use its products. The enterprise is now clamoring for Apple products because Apple first solved individual employees needs.”

This certainly applies to the open source world and in our case, that means listening to and addressing needs of the developers. Developers contribute great source code, constantly push for its improvement, and thereby drive the whole industry forward. I discuss the connection between Apple and open source further in my Network World post; I invite you to reach it here and share your comments.