Research from Gartner reveals the ROI of personalization
Good things happen when you treat customers as individuals. By personalizing the online experience, your customers are more engaged, they convert faster, and they keep coming back. And research from Gartner demonstrates why.
“An effective personalization strategy enhances customer experience, leading to reduced costs as well as increased revenue from greater customer satisfaction, loyalty and advocacy.” – Gartner
What you will learn
- The six approaches to personalization
- Customer engagement channels
- Ecommerce personalization engine attributes
Use Personalization to Enrich Customer Experience and Drive Revenue, Penny Gillespie, Guneet Bharaj, 2 April 2019
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.