To be successful, companies need to think about how to be successful with initiatives and data and how to capture moments based on the data a user/customer provides. Ultimately it’s about making people’s lives simpler and easier. Lyft and Uber have done this by addressing planning, logistics, and cartography issues. Lululemon is providing a seamless experience between digital and brick-and-mortar channels since people in stores can understand the context that machines will never be able to grasp. Reddit is distilling the entire internet into a single digital experience by mastering data.

Search + AI = connections by leveraging expertise, informing customers, and understanding intent. It’s hard but customers don’t care, they want you to read my mind, understand my intent, my wants, and my needs. Deliver an outcome that maps to what people want and need.

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