“You may have intelligent analysts doing a great job of poring over the data acquired from a program and they take all their learnings from that,” said Diane Burley, VP Content, Lucidworks. “Unfortunately it’s not a complete picture, even though it is correct. Insights may be both correct and deceptive. Single-sourced data may reflect the perfect sunglasses but only for that one moment in time, that does not mean they will become the sunglasses of the summer.”

Find the full article here.