Retail Customer Experience: Online retailers struggling with various issues, AI tools gaining ground
Retailers are launching AI tools at a relatively high rate, but there is still room to improve when it comes to serving hyper-personalized experiences and understanding the customer intent.
They are also struggling with a slew of issues during high-demand times, such as the holiday season, ranging from site performance to serving up personalized recommendations — both key factors in a consumer’s journey when shopping online.
Those are top findings from a Lucidworks Retail TouchPoints best practices survey that outlines retailers’ top concerns, such as performance, product “find-ability” and customer experience.