Artificial intelligence and its impact on online product search is a hot topic for retailers, and it was the center of attention at the ACTIVATE 2019 conference held in Washington, D.C. Sept. 9-12. In fact, one keynote session sought to go out of the way to “demystify” AI for the audience, particularly since Forrester Research VP and Principal Analyst Mike Gualtieri pointed out that within five years, 90% of enterprises either will have implemented, or will plan to implement, AI technologies.

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