Lucidworks, a leader in AI-powered search, commissioned Retail TouchPoints for its inaugural ecommerce best practices survey to measure the key elements powering site performance. The survey establishes benchmark KPIs such as add-to-cart (ATC) percentage and click-through-rate (CTR), and outlines top concerns such as performance, product findability, and customer experience. It also demonstrates that retailers are adopting AI-powered tools at a relatively high rate, but still have room to improve on creating hyper-personalised experiences and understanding customer intent.

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