The pandemic-driven shift to online shopping has created permanent changes in shopper behaviors, especially in the consumer electronics industry. Online consumer electronics sales grew 60% in 2020, according to Digital Commerce 360. Lucidworks survey revealed a similar pattern: consumer electronics will most likely remain in the predominantly online shopping category.
With fierce competition, massive product assortments, and increasing shopper expectations, consumer electronic brands need to differentiate through ecommerce experiences that are personalized, delightful, and customer-centric. To achieve this, you need a strategy for connecting every step of the shopper’s journey, from research and selection to purchase and customer support. At Lucidworks, we bring ecommerce solutions that help consumer electronic leaders increase online conversions and brand loyalty.