Solutions > Use Cases > Customer Insights
All customer information—from support tickets to site logs—in one comprehensive view.
Your customer data comes from many sources including siloed internal databases, online systems (CRM, ticketing, log activity), applications and services. Fusion can connect to data behind any source, matching CRM records with marketing activity, support tickets with purchase history, and so everybody – sales, marketing, support – has a full 360 view of every customer. Our connector framework is easily extensible to create adapters for custom endpoints for proprietary systems or other protocols.
If users have to know advanced SQL queries or other technical language, you’re putting a barrier between your users and the information they want. Fusion supports a number of the most popular online services and cloud platforms today.
When data is coming from so many sources, it might not always be up-to-date – especially when pulling from online services or activity logs. Fusion provides real-time access to your applications including transaction logs handling billions of records per day so when a user runs a query, the results include everything up to right now.