Marketers put a lot of effort into creating content, paying attention to audience needs and quality. Yet, a key factor that affects content usage and impact is that content is hard to find. According to Forrester’s 2022 State of B2B Content Survey, 65% of marketing organizations feel their content isn’t consumed as intended due to findability challenges. In this presentation, we’ll explore three best practices for improving how your content is found and used.
Plan your taxonomy with results in mind, Avoid common tagging pitfalls, Leverage keywords and file naming to improve results.
Lisa Gately, Principal Analyst, Forrester