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Site Search 101: The Most Effective Content Marketing Tool (You’re Probably Forgetting)

Your website is packed with compelling content from product descriptions to location pages to blog posts. But often the marketing strategy emphasizes SEO and overlooks the importance of search capabilities within their websites.

Once you understand how people are searching on your site, and the results they achieve, you can begin to improve their website experience. So how do you deliver the right results, faster, and improve conversions and revenues?

In this session you will learn how stellar site search drives conversions and other KPIs and how using data insights can help create better website experiences. William will cover the continued best practices for improving content findability and relevance and a review key tools to empower business teams to deliver the right content at the right time.

Speaker:
William Tseng, Director, Sales Engineering, Lucidworks

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