Many companies claim personalization and omnichannel capabilities are top priorities. Few are able to deliver on those experiences.
For a recent Lucidworks-commissioned study, Forrester Consulting surveyed 350+ global business decision makers to see what gets in the way of achieving these goals. They discovered that inefficient technology, lack of behavioral insights, and failure to tie initiatives to enterprise-wide goals are some of the most frequent blockers to personalization success.
Join guest speaker, Forrester VP and Principal Analyst, Brendan Witcher, and Lucidworks CEO, Will Hayes, to hear the results of the Forrester Consulting study, how to avoid “digital blindness,” and how to apply VoC data in real-time to delight customers with personalized experiences connected across every touchpoint.
In this webinar, we’ll cover:
- Why companies who utilize real-time customer signals report more effective personalization
- How to connect employees and customers in a shared experience through search and browse
- How Lucidworks clients Lenovo, Morgan Stanley and Red Hat fast-tracked improvements in conversion, engagement and customer satisfaction