After months of uncertainty, rollercoaster sales and seismic shifts in consumer buying behaviour, it’s time to focus on the annual retail sales fest – peak trading.
With the pandemic having driven many shoppers to online, this may very well be a “step shift” in retail sales. A new group of shoppers are more comfortable purchasing online—driven to do so out of necessity. These new online shoppers are likely to continue to do so—now out of preference.
Join the Lucidworks retail team and learn 5 things retail brands are doing now to maximise peak trading performance in the shadow of the pandemic.
In this webinar, we’ll cover:
- How retailers are preparing their businesses and website for the peak trading season – especially the critical Black Friday weekend
- How to edge out the competition with proven practices to optimise SEM and tune your onsite search
- Why delivering your in-store experience online will be more critical than ever