Adopt AI For Personalization Safely And Smartly To Win European Customers

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Landscape: The Digital Intelligence Playbook

Personalization combined with AI is about to change europe’s digital landscape forever. This power couple can provide market differentiation through its ability to deliver highly relevant digital experiences continuously and at scale. This report from Forrester gives European firms a framework to help them seize the opportunity of ai-driven personalization while avoiding its potential pitfalls.

Key Takeaways:

  • Mature your AI-driven personalization approach by balancing value and risk
  • Proceed through four stages to adopt AI for personalization
  • Don’t forget the role of human intelligence in AI for personalization