Generative AI and the B2B Marketplace Report

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GenAI is revolutionizing B2B marketing, sales, and search processes. With 81% of B2B companies utilizing GenAI and 79% planning to increase their investment, it’s clear that AI is pivotal in shaping the future of B2B interactions. While the benefits are substantial, concerns remain over potential biases, misinformation, and job insecurity. Companies must balance leveraging GenAI‚Äôs capabilities with mitigating its risks to maintain a competitive edge.

This report highlights the key benefits of GenAI including:

  • Enhanced Accuracy and Efficiency: GenAI improves search processes, enabling businesses to find precise information quickly.
  • Data-Driven Insights: AI provides valuable insights that inform marketing and sales strategies.
  • Personalization: AI enables highly personalized B2B experiences, enhancing customer engagement and satisfaction.

74% are concerned about the potential for errors or bias in AI-generated content, and 68% are concerned about ethical or data privacy concerns given the widespread adoption of generative AI.


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