Whether retailers were ready or not, 2020 saw all retail go online.
Since the lockdown began a year ago, a whole new tranche of first-time online buyers has emerged, purchasing online from both familiar brick-and-mortar brands as well as brands that were completely new to them.
In this report, we explore these behavioural changes and what this means for a retailer’s ecommerce site:
- How to make sure shoppers want to find what they’re looking for – and quickly
- Why site-search conversion rates outperform overall conversion rates by almost double
- Why so many retailers are losing revenue when shoppers can’t find what they want – and how to fix it
Learn the top key features to drive conversion rates, and turn every new digital shopper into a long-term and satisfied customer.