Analyst Reports, Commerce

Optimising Search on Retail Sites

Whether retailers were ready or not, 2020 saw all retail go online.

Since the lockdown began a year ago, a whole new tranche of first-time online buyers has emerged, purchasing online from both familiar brick-and-mortar brands as well as brands that were completely new to them.

In this report, we explore these behavioural changes and what this means for a retailer’s ecommerce site:

  • How to make sure shoppers want to find what they’re looking for – and quickly
  • Why site-search conversion rates outperform overall conversion rates by almost double
  • Why so many retailers are losing revenue when shoppers can’t find what they want – and how to fix it

Learn the top key features to drive conversion rates, and turn every new digital shopper into a long-term and satisfied customer.

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