B2B sellers are eager to create a unified commerce experience for their buyers. The evolution of online buying experiences in the past year and heightened customer expectations have left them with no alternative but to improve—and to do it quickly. Luckily, new advancements in AI technology and large language models may be able to help.
Lucidworks found in a recent report that 93% of global manufacturers plan to increase their spend on generative AI in the next year. AI applications include supply chain management, discovering emerging market trends, and analyzing data to reveal pain points. Experts say that humans will still be an important feedback mechanism to enhance AI accuracy, refine models, and monitor content.
Read the report today to learn more about how B2B sellers can use generative AI to build unified commerce experiences, including:
- Why AI is so important to B2B business operations
- How Gen AI can contribute to B2B growth
- How sellers can overcome common implementation challenges
“B2B companies’ biggest challenges are those that impact operations and growth… Smart investments in search technologies streamlined operations and product updates to ensure buyers now find the most up-to-date, relevant information.”