Head and Tail analysis corrects misspelling, strange word orders, or other mistakes users make when they search.
Here’s a quick explainer on how head tail analysis and AI I can fix searches to users find what they need.
“36% of US online adults believe that retailers should offer them more personalized experiences.” (Forrester)
Customers know what they want. But may not call it what you do. Head/tail analysis automates synonym detection, understands their intention, and corrects the query.
“85% of employees are not engaged or actively disengaged at work.” (Gallup)
Within an organization, nomenclature can change. Head/Tail Analysis automates synonym detection and corrects the query so users find what they need, stay engaged, and take action.
Head queries make up the largest volume of queries and tend to be short words or phrases. Tail queries are a higher volume of fewer queries that tend to be longer words or multi-word phrases. The torso is everything else in between.
Many believe you only need to worry about the popular head queries. But head queries tend to be more topical in nature — and may represent only a small fraction of the total search queries on your site or application.
Tail queries, on the other hand, may mean missed opportunities. It could mean a typo, a number not typed correctly, or even a synonym.
Lucidworks Fusion runs offline head/tail analysis on all your queries and classifies tail distribution.
So you can see what you are missing – and fix it.
Looking at only the query analysis is only half the job. Lucidworks Fusion ingests users’ behaviors too: what they clicked on, what they didn’t, and what they rewrote. We feed these signals into Fusion to find synonyms, misspellings, and more popular “head” queries. For example, if users frequently type “manger” and “manager” in succession If “carpet” typically follows “rug” Fusion learns those are synonyms.
Head/Tail Analysis allows us to look at historical behavior and rewrite the query for greater relevance.
There’s nothing artificial about intelligence. Augmented intelligence is when AI extends human judgment instead of replacing it.
Learn how machine learning and search engines are a incredible combination for creating powerful experiences for customers and employees.
How clustering and classification algorithms can improve the search experience for your employees and customers.
Underperforming queries aggravate everyone. Head/tail analysis stops it.
Users are constantly telling you what they like and what they don’t. Are you listening?
Some users know exactly what they’re looking for – almost. With every query, facets give every user a more precise set of results.
The best search applications index all of a company’s data so users have one unified search experience.
Personalization is about addressing people by name. Hyper-personalization is figuring out what they really want.
Ready to create amazing search and data discovery apps? Contact us today to learn how Fusion can help you and our team put the power of AI, machine learning, and deep learning to work to dazzle your customers and empower your employees.