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September 30, 2021

4 Lessons Online Shoppers Taught Us in 2021

Our consumer survey revealed surprising attitudes toward online shopping experiences. Here’s what brands should know.

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March 16, 2021

Your Zero Results Report Is a Goldmine, Never Null Again!

The most persistent shoppers won’t stop at a “No Results” page. Here’s what you can learn from them…

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head tail analysis
November 23, 2020

“That’s Not What I Meant!” How Head-Tail Analysis Increases Conversions

Head-tail analysis is a machine learning technique that reveals opportunities to boost conversions and create a better customer…

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