Learn how to deliver effortless experiences for customers by matching user intent with the most relevant information in the moment. Register for Activate Product Discovery on March 18th to hear from thought leaders, explore case studies, and attend technical talks and sessions from technology and business leaders driving digital transformation.

Attend this one-day virtual event to learn about the future of connected experiences and build inspired strategies to bring back to your organization. Register today to hear from experts at CDW, Google, Acquia, and Lucidworks.


Activate Product Discovery Highlights

“Learn What Your B2B Customers Want, an Interview with CDW”

CDW’s Sr. Digital Product Manager, Anne Vargo, shares CDW’s product discovery journey and how Lucidworks delivers a personal experience that delights customers. Don’t miss out on this great B2B use case presentation.

“How Personalization Beats Segmentation to Create the Next Best Experience”

Discover how AI enables smarter insights about customers and explore new approaches to personalization leveraging search and AI. Join our guest speaker, Brandon Purcell, Principal Analyst from Forrester, and stick around for live Q&A after his session.

“Product Discovery Is About Goals Not Queries”

Peter Curran, Lucidworks General Manager of Digital Commerce, will keynote Activate Product Discovery. He’ll share why commerce should be focused on goals not queries, and some tips to help you get there.

“AI-Powered Recommenders: Self-Driving Mode and Human Intervention”

Learn how Fusion Smart Answers can optimize product discovery for customers. Garrett Schwegler, Lucidworks Program Manager for Digital Commerce, will share how AI-powered recommenders can augment human intelligence.

At Activate Product Discovery you’ll gain insight into the latest trends to improve your customer experience and network with ecommerce leaders throughout the day. Other conference topics include:

  • Ecommerce Modernization with Google Cloud: Learn how Google Cloud is helping retailers drive digital transformation by accelerating omnichannel revenue growth and becoming more customer-centric and data-driven.
  • Take A Hyper-Personalized Approach To Commerce With Acquia DXP: Deliver personalized, shoppable, content-driven commerce experiences, you need intelligent, agile solutions that can provide a deep, holistic understanding of both new and existing customers.
  • The Path from Analytics to Data Science: The journey from conducting relatively simple consumer analytics, to extracting themes and business intelligence from those analytics, to constructing use cases and objectives to attack from a data science perspective.

Learn how to guide customers to relevant products using ecommerce search, personalization, and recommendations at Activate Product Discovery on March 18. By using search and machine learning to understand user intent, online retailers can surface the right products for each shopper in real-time, significantly increasing conversion and average order value. Register for this free virtual event and learn how you can improve product discovery to accelerate the shopping journey.


About Liz Wakefield

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