COVID-19 has accelerated permanent changes in retail customer behavior. Like the vast majority of apparel brands, you’re now in a race to reinvent your digital playbooks to stay competitive and succeed. If your existing product discovery platform can’t deliver a frictionless, personalized online experience, you will lose customers and risk revenue.
Just like how we’ve helped apparel leaders like KUHL, Nordstrom Rack, and Bluestem, we can help your brand enhance product discovery experiences and increase ecommerce ROI.
Lucidworks leverages machine learning and augmented intelligence to deliver value to every step of the shopper’s experience, from product discovery to purchase to customer service. Lucidworks enables your team to use both pre-built and bring-your-own machine learning models to support personalized search & browse and intent prediction, optimizing the individual customer’s online journey to drive engagement and conversions.
Shoppers expect that results are unique and personalized to them, in every context. From shopper intent to affinities and beyond, your site search needs to successfully deliver type-ahead, results ranking, facet ordering, and content surfacing. Lucidworks leverages shopper behavior and other signals with machine learning to take the guesswork out of relevancy and accelerate the path-to-purchase.
Slash zero-result searches with Lucidworks Never Null – an innovative cloud-based service leveraging advanced machine learning models to intercept low-performing and zero result queries. Never Null eliminates the need to replatform, allowing you to immediately take advantage of semantic vector search as a service to drive higher margins. It frees up time spent on manual query review so your team can focus on more strategic initiatives.
Gone are the days of irrelevant, underperforming recommendations. Power your recommendations with Lucidworks and harness the continuous signal feedback loop. ML models will learn to present contextually relevant, predictive, and personalized apparel products to every shopper, driving higher CTR, AOV, ATC, and conversions.
Give your merchandisers the drag-and-drop tools they need to apply their domain expertise and category knowledge. With Lucidworks Fusion, merchandisers are empowered to control total page experiences. They can boost, bury, pin, block, and add products to results, content, facets, and recommendations. Need a promotional page for the latest fashion of the season? No problem. Torn between visuals or copies? Easily run A/B tests to determine winners and go to market with confidence.
Deliver a superior shopping experience and increase conversions with AI and advanced deep learning.
Using signals from shoppers, including purchases, browsing behavior, queries, and preferences, Goop is able to quickly fine-tune search to provide relevant search results and recommendations.
“We’ve noticed a higher conversion rate. There’s an increase in add to carts and order value as we are continuing to serve up more relevant items to our customers.”
Aaron Veit, Director of Digital Product Management, Crate & Barrel
KÜHL offers an effortless shopping experience using segmentation and personalization backed by Lucidworks Commerce solutions.