Search is the Tip of the Spear for Your B2B eCommerce Strategy

With ecommerce experiencing explosive growth, it seems intuitive that the B2B segment of that ecosystem is mirroring the same trajectory. That said, B2B has very different needs when it comes to transacting with the same style of experiences that we see in B2C. For instance, B2B ecommerce is about precision findability, whereas B2C customers can convert at higher rates when they’re just browsing online. In order for the B2B buying experience to be successful, search needs to be tuned to meet the unique needs of the segment.

In this webinar with Forrester senior analyst Joe Cicman, you’ll learn:

• Which verticals in B2B will drive the most growth, and how machine-learning powered personalization tactics can be deployed to support those specific verticals
• Why an omnichannel selling approach must be deployed in order to see success in B2B
• How deploying content search capabilities will support a longer sales cycle at scale
• What the next steps are to support a robust B2B commerce strategy supported by new technology