From Hype to Reality: Implementing AI in B2B Commerce

In today’s fast-paced technological world, B2B commerce leaders are often overwhelmed by the buzz surrounding AI and generative AI. But what’s real, and what’s just hype? View this fireside chat designed to cut through the noise, providing you with actionable insights and a clear roadmap to effectively implement AI in your business.

By the end of this masterclass, you’ll have a practical understanding of how to leverage AI to solve key business challenges and drive significant value for your organization. This isn’t about abstract theories—it’s about real impact.

Key Takeaways:

• Demystifying AI and Generative AI: Differentiate between the hype and real-world applications. 
• Addressing Key Business Challenges with AI: Enhancing sales and marketing with AI-driven personalization and automation. 
• The latest technologies: Advanced analytics and BI tools for actionable insights. Real-world examples of B2B manufacturers and distributors successfully implementing AI. 
• Strategic Roadmap for AI Adoption: Implementing governance frameworks and ensuring compliance. 

Panelists:

Ana Bennett, VP of IT, Hisco, Inc.

Román Tejada, Applied AI Specialist, Google Cloud

Chris Cottle, Chief Solutions Officer, Lucidworks

Brian Land, VP of Solutions Engineering, Lucidworks

Ryan Kulp, Program Director, B2B Online

Theresa Kuske, Senior Director of Digital Marketing, Chamfr