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No two people are alike. Yet segmentation of shoppers into a few personas is exactly how most digital commerce platforms “personalize” shopping experiences. That’s not personalization. It’s compartmentalization.
Hear Forrester Wave author Mike Gualtieri discuss the importance of cognitive search and provide insights behind the newly published report, The Forrester Wave™: Cognitive Search, Q2 2019, in which Lucidworks is named a Leader.
In this webinar, you’ll learn:
Additional Resources: