Customer insight is a critical component to crafting compelling customer experiences in the product discovery journey. However too many brands fail to translate insight into action, missing out on significant revenue and customer lifetime value opportunity.
During this webinar, Forrester Consulting will share their survey results that show how to harness the customer intent and signals to overcome digital blindness.
In this webinar you’ll learn:
- Seven key things brands need to know to win and retain customers
- How to deliver highly relevant digital experiences continuously and at scale
- Why a mature AI-driven personalisation approach balances value and risk