B2B AI Benchmark Study 2025: B2B Connect San Diego Keynote Presentation
We recently presented our latest findings at B2B Connect San Diego in Rancho Bernardo and wanted to share the key insights with you.
This snapshot covers our third annual AI benchmark study – highlighting what we’re discovering as thousands of B2B companies navigate AI implementation in their operations.
Here’s what’s inside:
- Why B2B organizations are doubling down on AI investments even as other industries scale back
- Data revealing that AI-proficient companies achieve conversion rates 2x higher than their peers
- Which B2B sectors are winning with AI in e-commerce (hint: software companies are leading at 51%)
- Our actionable framework for AI deployment, spanning analytical through physical agent applications
- An honest assessment of which AI capabilities deliver immediate value versus future potential
This represents the conference highlights from our research across 10,000+ practitioners at 5,000+ organizations.
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