In a post-pandemic world, the concept of digital transformation has swiftly accelerated from cutting-edge strategy to absolute necessity. Brands have all needed to either develop or double down on their digital experience or be left behind. As a result, the options available to online-only shoppers have dramatically increased, and retaining their loyalty has become extremely competitive.

A recent survey of shoppers in the U.S. and U.K. revealed that customers are most loyal to brands that meet three major expectations: high-quality products, personalized recommendations, and excellent customer service.

Does your brand check these vital boxes? Are you meeting the expectations of your customers at each of these points in their journey?

Check out the infographic below to learn more about what keeps shoppers loyal to a brand and how to exceed their expectations.

For even more insights about shopper behavior, download the free survey report today.

About Katie Florez

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