Analyst Reports, Commerce

The Business Impact Of Digital Experience Technology Is Profitable Growth

Business Case: The Digital Experience Delivery Playbook

Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology roadmap. First, assess how digital interactions benefit customers and deliver value to the firm using metrics of profitable growth like increased basket size, percentage of service delivered digitally, and mobile onboarding. Then, prioritize investments based on the total technology cost and time-to-deliver. Is it an extension or a new platform investment?

You will learn:

  • The business impact of great digital experiences is profitable growth

  • Use impact metrics to prioritize digital interactions

  • Beware the ROI roadblock — focus instead on shared objectives and milestone metrics

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