2024 Ecommerce in Manufacturing & Distribution Report

This ecommerce in manufacturing and distribution report is the ultimate guide to understanding the game-changing role digital commerce and transformation are playing in U.S. manufacturing and distribution today.

Manufacturers are revving up their digital engines in 2024, with a focus on enhancing digital commerce and embracing transformative technologies. Despite a slow start to the year, recent surveys and projections indicate a promising outlook for growth and development in key areas:

• Sales Growth Expectations: Majority of respondents foresee sales growth of around 2% in 2024 and 3% in 2025, despite global market challenges.
• Investment in Digital Commerce: 66% of manufacturers plan to enhance customer portals, signaling a shift towards digital channels for driving sales and customer engagement.
• Advancements in AI and Automation: 70% of manufacturers intend to invest in AI for operations, emphasizing the importance of technology in enhancing production efficiency and supply chain agility.
• Rapid Growth in B2B Ecommerce: B2B ecommerce sales are projected to reach $2.61 trillion in 2024, growing significantly faster than total manufacturing sales, offering manufacturers a substantial opportunity for digital expansion.

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60% of B2B customers find buying products online more convenient than going through traditional channels,” she says. “So those manufacturers who don’t adapt to digital commerce risk losing market share to competitors who offer a more interactive, digitally enhanced experience.