Head-Tail Analysis for Better User Engagement

Head-Tail analysis is a powerful tool for identifying missed opportunities for increased user engagement and a better customer experience. Explanation of head, torso, and tail queries and how to use them to find performance issues. How to perform query rewriting automatically for tail queries for a better user experience. With this primer on Head-Tail analysis, you’ll learn:

• An overview of Head-Tail analysis and when to use it
• Best practices for Head-Tail analysis reporting to measure impact of business results
• Explanation of head, torso, and tail queries and how to optimize for each