Find the Perfect Fit: Shoppers’ Online Search for Apparel in 2022
Our global survey of consumers reveals the secret to keeping shoppers buying apparel online.
Lucidworks surveyed consumers across the U.S. and U.K. who shop for apparel online at least once a month. The survey revealed that nearly 60% of shoppers experience a preferred item frequently or almost always being out-of-stock online.
Apparel retailers have to connect the dots between fluctuating inventory and ever-shifting fashion taste to alert shoppers when their favorite items are low-in-stock or back-in-stock, and push relevant recommendations in the meantime.
This survey report focuses on three solutions to keep shoppers well-dressed (and loyal):
- Understand shoppers’ unique tastes to make more relevant recommendations. There’s (almost) always a substitute that shoppers are open to buying.
- Alert shoppers when their preferred items are low-in-stock and back-in-stock. They don’t want to miss out.
- Ensure shoppers can find the items you do have. Smart search and filtering boosts average order value.
