Case Study: From a Hotel to a Destination, Becoming a One-stop Hospitality Shop

With a goal to be the top travel and leisure company worldwide, one well-known family of hotels had to reinvent itself — starting with its website.

As disruptive companies like AirBnB and VRBO began to make a growing dent in the rooms it sold to leisure travelers, a hotel with a household name looked for ways to better serve vacationers. Its site search, built with an aging Endeca engine was a good place to start.

Learn how the hotel is transforming its online experience including:

Site search that helps evangelize the hospitality services it offers beyond lodging, including dining available at its many Michelin restaurants
Property recommendations that cater to customers with wanderlust
Machine Learning that improves travelers’ search and discovery experience online

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