Case Study: From a Hotel to a Destination, Becoming a One-stop Hospitality Shop

With a goal to be the top travel and leisure company worldwide, one well-known family of hotels had to reinvent itself — starting with its website.

As disruptive companies like AirBnB and VRBO began to make a growing dent in the rooms it sold to leisure travelers, a hotel with a household name looked for ways to better serve vacationers. Its site search, built with an aging Endeca engine was a good place to start.

Learn how the hotel is transforming its online experience including:

• Site search that helps evangelize the hospitality services it offers beyond lodging, including dining available at its many Michelin restaurants
• Property recommendations that cater to customers with wanderlust
• Machine Learning that improves travelers’ search and discovery experience online