Third Annual AI Benchmark Study 2025: What we’re seeing in B2C e-commerce

Fresh from Etail Connect Florida, we’ve compiled the most interesting findings from our comprehensive research into how AI is transforming consumer retail experiences.

This sneak preview of our third annual AI benchmark study offers a glimpse into what we’re learning from hundreds of companies implementing AI in their B2C operations.

What you’ll find inside:

• The surprising stabilization of AI investment as B2C adoption matures (62% planning increases, down from 93% in 2023)
• Hard data showing retailers with advanced AI-driven customer engagement converting at 5x higher rates
• Which retail segments are winning with consumer insights and analytics (furniture retail leading at 55%)
• Our practical framework for understanding B2C marketing automation from analytical to transactional agents
• A straightforward assessment of which B2C customer loyalty capabilities deliver now versus which ones can wait

This isn’t the full report (that’s coming soon), just the key insights we’re seeing in the trenches based on data from over 10,000 practitioners across 5,000+ companies with active AI initiatives.

Share your email and we’ll send over the presentation deck. We’ll also ensure you receive the complete B2C personalization report when it’s available.