Coppel Named Winner of Lucidworks’ 2025 Superstars of Search Innovation Award for AI-Powered Product Discovery Enhancements
Mexican retail leader recognized for machine learning implementation that drove record El Buen Fin performance
SAN FRANCISCO, CA – August 19, 2025 – Lucidworks, the leader in AI-powered search and discovery solutions, today announced that Coppel, Mexico’s largest private retailer with more than 1,800 physical stores across Mexico and Argentina, has been named one of the winners of the 2025 Superstars of Search Awards, earning the Innovation Award for its groundbreaking approach to AI-powered product discovery.
The Challenge
Coppel identified that 70% of customer searches focused on product types like “iPhone” or “refrigerator,” but their catalog structure didn’t effectively surface these results. Despite serving millions of customers across their extensive retail network, the disconnect between customer search behavior and catalog organization was limiting product discovery.
“Our customers were telling us what they wanted through their search behavior, and Lucidworks helped us listen,” said Gloria Canales, Chief Digital Officer at Coppel. “The results speak for themselves. When we made it easier for customers to find what they’re looking for, our business performance improved dramatically.”
The Innovation
Working with technology partner Lucidworks, Coppel implemented a machine learning model that automatically predicts and assigns appropriate product types during indexing. The system analyzes product attributes and creates classifications that match how customers naturally search, eliminating the need for manual categorization across hundreds of thousands of products.
The Results
Coppel’s innovation proved particularly effective during El Buen Fin 2024, Mexico’s premier shopping event, achieving substantial performance improvements:
- 58% increase in product page views
- 5.2% increase in click-through rates
- 6.5% increase in search-driven transactions
- 25% increase in search-assisted revenue
Building on this success, Coppel continues to expand their search and discovery capabilities, working on comprehensive data quality improvements and enhanced customer experience features in 2025.
About the Superstars of Search Awards
The Superstars of Search Awards is an annual program established by Lucidworks to acknowledge excellence in search and discovery. In its inaugural year, the awards recognize organizations that are expanding possibilities within search technology and establishing elevated industry standards.
Award recipients were chosen based on technical accomplishment, quantifiable business results, strategic integration of search as a value driver, and constructive participation within the Lucidworks client community.
About Grupo Coppel
Grupo Coppel is a 100% Mexican business group founded in Culiacán, Sinaloa, made up of Coppel stores, BanCoppel, and Afore Coppel. For more than 80 years, it has worked to meet the needs and desires of its customers in order to improve their lives, with the vision of becoming the market’s preferred omnichannel ecosystem.
About Lucidworks
Lucidworks transforms complex data into actionable insights through AI-powered search solutions. Clients achieve 391% ROI and are 2.5x more likely to successfully deploy AI initiatives. Global leaders like Lenovo, Morgan Stanley, and American Express rely on Lucidworks to power digital experiences that drive business results. Learn more at Lucidworks.com.