Case Study: How Distrelec redefined speed, trust, and multilingual search

When customers search for exact part numbers, they’re not looking for a browsing experience. They’re looking to buy a particular product. But what happens when they can’t trust what they find?

Discover how Distrelec conquered the ultimate B2B challenge: delivering lightning-fast, trustworthy search experiences across 23 countries, multiple languages, and thousands of technical products. So that people who know exactly what they’re looking for can buy what they’re looking for.

The results speak volumes:

• 10.7% conversion rate increase – Turning browsers into confident buyers
• 6X faster search performance – From 1.2 seconds to just 200 milliseconds
• Customer complaints reduced to zero – From hundreds of support tickets to none

What you’ll learn in this case study:

• How near real-time indexing eliminated the “sorry, out of stock” customer experience
• The multilingual search breakthrough that made technical terms work perfectly across European languages
• Why part number precision became their secret weapon in building customer trust
• How Distrelec’s team gained control over their search destiny—no more vendor dependencies

“The biggest shift for us has been the ability to configure search for B2B specific use cases. We can now more easily enhance our CX, update data more frequently, and deliver search results without delays. It’s faster, more flexible, and gives us a lot more control.”

— Paul Harvey, Head of Development, Distrelec