CUSTOMER STORYClient spotlight: Inside TE Connectivity’s award-winning search transformation
Client spotlight: Inside TE Connectivity’s award-winning search transformation
Engineers and buyers arrive at TE Connectivity’s website with a clear mission: find the right connector or sensor quickly, validate that it fits, purchase, and move forward with confidence. TE reimagined its on-site search to meet that moment—transforming a transactional search box into an intelligence layer that guides the entire journey, from first query to next best action. This effort earned TE the 2025 Superstars of Search Business Transformation Award and, more importantly, made the customer journey meaningfully simpler.
The mandate was ambitious: replace a legacy engine across sites serving millions of visits a year, introduce real-time personalization and AI-driven refinement, and do it without disrupting the experience. TE approached the challenge as a product transformation rather than a backend swap. Clear baselines for Search Quality and engagement defined what success should look like, and the Lucidworks Platform provided the foundation to scale.
What changed most wasn’t just the technology—it was the role of search in the experience. Instead of living on a single results page, search became a discovery fabric threaded throughout the site. Behavioral and content signals now shape relevance as visitors interact, helping the experience anticipate intent, clarify ambiguous queries, and surface the most helpful products and content at precisely the right moments. The result is fewer dead ends, less backtracking, and faster paths to action.
TE paired this with disciplined operations. The rollout was phased and protected by A/B tests and guardrails to ensure continuity—no downtime, no shocks to customers. Governance and playbooks turned optimization into a repeatable practice, enabling product, content, and engineering teams to tune relevance and improve journeys continuously.
Customers feel the difference. Results adapt in real time, guidance replaces guesswork, and the next step is obvious whether someone is evaluating options, comparing specs, or ready to convert. More visitors reach the product pages that matter and engage with calls-to-action that move projects forward.
The outcomes are clear. TE achieved double-digit improvements in Search Quality KPIs, surpassed performance targets set against the legacy system, and increased Search Assisted Product Intent. Just as important, the company now runs on a modern, extensible architecture that can evolve with its catalog and customer needs.
This is the quiet power of great search: when it works, it feels intuitive. TE Connectivity shows how treating search as a product—measured, signals-driven, and woven through the whole experience—can elevate customer outcomes today while laying a durable foundation for tomorrow.