The State of Retail and eCommerce in 2025

Discover the most critical trends, investment priorities, and operational challenges shaping retail and eCommerce. Based on insights from executives at companies generating $500M+ in annual revenue.

What you’ll discover in this report

The retail landscape is at a critical inflection point. While leaders are investing heavily in AI, analytics, and omnichannel strategies, many still struggle to translate these investments into measurable business outcomes.

Key insights at a glance

60%

of surveyed companies generate $500M+ in annual revenue

85%

have limited understanding of search engine product ranking

64%

leverage analytics continuously for merchandising decisions

Top strategic challenges for 2025:

• 58% cite implementing new marketing technologies as their biggest challenge
• 51% struggle with evolving consumer expectations
• 32% find it difficult to leverage AI for measurable results
• 24% are grappling with supply chain and economic uncertainty

How customer behavior is shifting in 2025:

Consumer priorities are evolving rapidly. This report reveals how sustainability concerns, price sensitivity, and personalization demands are reshaping purchase decisions—and what retailers must do to adapt. In fact, 37% of customers are substantially more focused on sustainability and ethical business practices.