The Escalate PR team, in partnership with Katie Florez of Lucidworks, crafted an embargoed
media relations strategy to target top tier press contacts prior to the public funding
announcement on August 12, 2019. This enabled us to “lock in” preferred editorial
opportunities in advance, which created release day buzz that snow-balled into a total of 4
media briefings and 29 pieces of media coverage within the first 7 days, including tier 1,
industry-focused and local publications. The overall sentiment from both articles and social
media sharing has been positive, based on our software analysis.