How retailers use our business analytics dashboard to drive sales
At a glance:
- Lucidworks’ business analytics dashboard helps retailers transform shopper data into actionable insights
- Real-time metrics show revenue trends, top searches, zero-result searches, and user action metrics
- Merchandisers can customize dashboards to focus on their most important KPIs
- Direct connection to Commerce Studio turns insights into immediate action without IT involvement
- Case studies include an activewear brand’s outfit recommendations and a clothing retailer’s weather-based personalization
- Data visualization software makes complex customer behavior easy to understand and act upon
What if you could see exactly why shoppers abandon their carts, predict which products will trend next month, and personalize experiences based on the local weather… all from a single dashboard? It’s possible AND it’s what our clients are doing every day with our search and merchandising analytics tools. For this article, let’s peek behind the curtain at how these dashboards are changing the game for retailers.
A new era of retail analytics with Lucidworks Studios
We just rolled out our new suite of Studios and retail analytics tools this year, and merchandisers are already loving them. The lineup includes:
They’re like your new retail command centers, which are all cloud-based so you can access them anywhere, anytime. That means less dependence on IT to run reports or creating custom spreadsheets to find out what you need about your store’s performance.
Real-time business metrics at your fingertips
Pop open Analytics Studio and you’ll see what’s actually happening on your site right now:
- Where’s your money coming from? (Revenue trends and average order value)
- What are people searching for? (Top search terms and query metrics)
- Where are you losing customers? (Zero-result search rates)
- Who’s clicking what? (Click-through rates, add-to-cart rates, conversion rates)
Want to focus on last weekend’s flash sale? Just adjust the time frame. Need to add that new KPI your boss keeps asking about? One click and it’s there. Plus, new metrics just show up automatically as we add them. Again, no IT tickets required!
[Editor’s note: See the screenshot below showing the Analytics Studio dashboard with real-time metrics.]
Turning insights into action
Here’s how our business analytics dashboard doesn’t just share information… It helps you make important changes to improve upon the experience. Basically, if you spot a problem like an influx of dead-end searches, you also have the tools to fix it right away.
That’s because we offer Analytics Studio and Commerce Studio (and Neural Hybrid Search!) in pre-built templates all available in our B2C Core Package, an easier way to get started with improving search and digital experiences.
Say you notice people are searching for “eco-friendly water bottles” but getting zero results because your products are tagged as “sustainable drinkware.” Instead of emailing the web team, creating a ticket, and maybe seeing a fix next quarter… there’s another way: Two clicks and you’re in Commerce Studio creating a query rewrite rule that actually works.
Personalization that drives sales
Our customers are crushing it with personalization powered by AI-driven business intelligence:
An activewear brand uses our recommendations engine to provide personalized “outfit inspiration” and “you may also like” suggestions, enhancing the customer journey and increasing average order value.
A clothing and gear retailer takes personalization even further by combining search data with NOAA weather data. A customer in snowy Boston might see winter boots and puffy coats, while someone in sunny Austin might see hiking gear instead. This contextual relevance dramatically improves conversion rates.
How it actually works
Behind the scenes, our predictive analytics tools are constantly watching what your customers do (clicks, searches, purchases) and turning those signals into patterns. We call these “query pipelines,” but really they’re just different ways to answer the question “what should this customer see next?”
The best part? You can put these personalized recommendations anywhere. Some clients add them to product pages, others create special sections on their homepage, and some even personalize category pages. It’s your store, your rules – we just like to make it easy.
Related reading: Read our CTO’s take on why AI can’t replace merchandisers.
From insights to sales: The measurable impact
What we love about what we do at Lucidworks and in the search space is that numbers don’t lie. When retail merchandisers can actually see what customers are doing and fix problems on the fly, sales go up. Our business analytics dashboard takes the guesswork out of retail merchandising and replaces it with actual data.
Maybe you need to fix those annoying zero-result searches that frustrate shoppers. Or maybe you want to boost those product click-through rates that have been stuck at 2% forever. Whatever metric keeps you up at night, our retail data insights platform helps you tackle it head-on.
Want to see Analytics Studio in action with your own products and customers? Get in touch and we’ll set up a demo using your actual store data.